February 26, 2012 2 Comments
A lot of marketing and social media experts keep on quoting numbers, statistics and all sorts of stuff about how successful Google Plus has been. The supporters say it is fastest growing social network.
Strengths quoted -
1) API has not been released yet so there is immense potential left to be untapped
3) Google charges less commission from Game developers than facebook does leading so several gaming flag bearers like Zyga to launch games on Google Plus as well. In future we might be looking at Google plus only Games being developed, not to forget Google is an investor in Zynga.
Weakness quoted -
1) Lack of clarity on how much people are actually using Google Plus. No data on average user time spent on Google Plus is available. Considering most social networks have their revenues driven by ads, average time spent is very critical aspect
2) Facebook is believed to be too big to fail and with its impending IPO it will have access to huge amount of funds. These funds can help it rapidly acquire complementary companies and give the search giant a tough time
3) The Open Graph and time line have finally taken off. Publishers and vendors like Digg, Spotify, Yahoo News have witnessed massive upswings in their usage from their core target audience YOUTH. Facebook has made lot of people stakeholders thereby having more than Zuck and team itself left to defend the FacebookVille.
4) Google which has no dearth of competitors, after ending its search deal with Twitter and driving it into arms of Yandex has one more fund rich company gunning at its turf.
Now coming back to the title of the post … it is inspired by what my 14 year old cousin sister told me when I saw that she added me to her circle in Google Plus. I just casually teased her saying Welcome to G+, now you finally made an account on G+
It was her reply to my question which got me thinking -
Bro, please don’t tell mom I am there in G+. She knows Facebook but it is tough to explain her G+. But you see I gotta be there on G+. It is this attitude which lead to demise of Myspace, Bebo and Orkut (almost) when the dominant player failed to understand the user sentiment and didn’t innovate fast enough and importantly were not COOL any longer. I was reading this article on MIT blog – Why dominant companies are vulnerable … and I could make a correlation , why Facebook is vulnerable and is being seriously impacted by Google Plus.
Welcome Google Plus … if the youth has started moving who don’t understand the big tech wars and platform openness kind of nerd concepts, you have really arrived